Today, on March 16th an agreement was reached between WIG Wietersdorfer Holding GmbH and Schmid Industrieholding GmbH that the Wietersdorfer segment, w&p Baustoffe GmbH is to be solely owned by the former partner, Schmid Industrieholding GmbH, including all its locations and shares in the brands BAUMIT and KEMA. In w&p Baustoffe GmbH, the B2C building material activities of the Wietersdorfer Group are clustered in more than 20 countries. BAUMIT and KEMA have approx. 650 employees, of whom 225 are located in Austria.
Innovation, specialisation, and internationalisation characterise the new strategic orientation of the Wietersdorfer Group. With the sale of the building materials segment, the company will focus on the B2B sector and financial leeway is given for growth in those business segments in which increased development potential is expected.
In the pipe sector (HOBAS and Poloplast), we see great opportunities for growth and further specialisation. The aim is to increase focus on the other business segments, “cement and concrete” and “lime”, as well as international investments.
With today’s “signing”, we have reached a milestone in the M&A transaction, however the “closing” is still subject to the approval of several antitrust authorities. Business transactions between Wietersdorfer Baumit / Kema customers and w&p Baustoffe GmbH will remain unaffected for now.